Online shopping has become outdated with the introduction of mobile technology and mobile devices. As mobile devices are available to all the users, the customers are focusing on easy and safe shopping option and it is provided by the native mobile apps.
The mobile apps will enable the users to view the products and services of the brand and with the enhanced features and facilities, the user can have a secured transaction process.
Mobile apps have become a part of the retail business
The mobile apps help retailers in many ways to connect with the customers and to develop their business in the competitive industry. There are several aspects and facilities available in the mobile app that makes it a significant part of the retail business.
Mobile apps help cross-platform users
The growth of mobile devices like tablets and mobile phones has enabled the users to do shopping using different channels and this is becoming the top priority of the retailers because the customers are accessing their mobile devices to shop at the retail store. So, the stores that do not have a mobile presence will eventually lose their customer base.
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To sustain in the market and to get customer’s attention, the retailers must adopt the cross channel approach so that the users can switch between the channels in the e-commerce platform. A study report says that the users spend more time on the e-commerce platform when the brands allow the connection between different channels.
The retailers must transform to the new technologies because the customers are moving towards the advanced innovations and the digital payment platform, so the retailers must adapt to the changes to stay in the market. The native mobile app is a part of the cross channel platform and are an integral part of the marketing technique.
Mobile apps are better than the websites
One of the evident facts about the native mobile application is that they are faster and efficient for the users to access the retail stores in the retail market. The mobile websites have connectivity issues and responsive problems when compared to the applications and it gives the retailers a new approach to connect with the consumers and provide personal and convenient shopping experience.
Since the mobile devices are closely connected to the users, the presence of the retailer in the form of mobile app is an added advantage for the customers. Apart from this, the native mobile apps provide the retailers with many personal features like the in-app messages and push notifications.
One of the added significance of the push notification is, it is a persuasive aspect in the marketing channel to endorse the brands in the market. By using these effective tools and systems, the retailers can efficiently connect with the users and the developers have designed the apps in such a way that, they incorporate the features of the mobile devices like the Bluetooth, camera, GPS device, credit card scanning, address book and others.
Achieve the sales objective
The analysis report released by the expert shows that the average transaction rate and the conversions are higher for the native mobile apps when compared to the mobile websites. And the tablets also seem to increase the conversion and profitability in the e-commerce transaction.
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The customers download the mobile apps to purchase the products and services from the brand, rather than the mobile websites because they are confident that the app directs them to the authenticated platform. So the retailers receive about forty two percent of the profit through the mobile applications in the year 2015, and the rate of profit received by the retailers keeps increasing in the years to come.
Customer demands are fulfilled
The users access the native mobile apps to reach the brands because they say that their demands and requirements are met only through the apps and this service is not possible while accessing the mobile websites. About more than fifty percent of the retails in the market are using the transnational apps to ease the shopping experience of the customers.
The customers feel that the comfortable and secured platform to communicate with the brands is through the mobile apps. And the earning population of the country uses the mobile phones and tablets to purchase the products and services, so the retailers having mobile apps can connect with the vast earning community.
Boost customer loyalty
The mobile applications are the best way to stay connected with the customers and offer the traditional customers with promotional offers and deals. The retailers can use a mobile application to personally connect with the users and help them to stay connected with the business.
The push notification feature in the mobile apps is one of the added advantages of the mobile apps to relate to the customers. The main advantage of the push notification is that it appears on the front screen of the mobile device and it is easier for the recipient to respond to the message. The mobile app helps the user to get to know about the promotional offers, discounts and deals offered by the retailers.
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The mobile apps also help the retailers to offer exciting features like purchasing ability, product listing, exclusive offers, personal recommendations, and special videos retain the customers and engage them to continue doing business with them.
Enhance window shopping and conversion
With the help of the native mobile apps, the customers are consistently able to visit the in-store products and services and they transaction and conversion rate seems to increase more when compared to the mobile websites. The use of the mobile devices by the customers has increased the conversion rate and the mobile applications boost the conversion rate to 1.75% when compared to the e-commerce websites with 0.98%.
The mobile apps also drive the customers to purchase the products and services of the brand by reviewing the product information on the mobile apps. A research survey conducted by the ABI research institute concluded that 45.9% of the customers visited the brick and mortar store only after reviewing the product information from the application.
Ease of payment
With the build in features in the mobile applications, the payment process is much easier than any other service. As the mobile apps make use of the features of the mobile phone like the address book, credit card scanner, camera and other features; the payment process is very simple.
Some of the e-commerce stores have included the self checkout service that will allow them to easily purchase and complete the transaction process through a secured channel.
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So, if the retailers plan to expand their business and target more customers, then they must implement the new payment authentication system so that the customers can easily checkout after purchasing without standing in long queues for hours.
Understanding the consumers
The native mobile applications help the customers to communicate with the retailers and meet their needs without any trouble. Apart from this, the mobile application can also be useful in understanding the behavior of the users with the help of the intuitive tools to gather the information about the customer and provide personal service to them.
By analyzing the user interaction with the application, the customers will receive personal recommendations and suggestions about the products and service that will help the retailers build a strong relationship with the customers.
Enhance the in-store experience
The retailers can the mobile application to interactive the customers when they visit the in-store by providing personalized customer support. The in-built geo-location specific personalization tool helps the retailers to provide the customers with better possibilities and options in purchasing the product.
The retailers can enhance the shopping experience of the customer by implementing new technologies and including the in-store mode that will come with new features like the barcode scanning, in-store checkout, stock availability, maps and mobile receipt.
Better shopping experience
The retailers can use the mobile applications to enhance the shopping experience of the customers by facilitating the conversion between the brand and the customers. The features of the mobile application like the in-app messaging and push notification and other interactive notifications and widgets to communicate personally with the customers.
The mobile apps help the retailers track and engage with the customer and they can use the apps to know every aspect of the brand and interact with the retailers.
By analyzing these benefits of the mobile application in the business, the retailers must build a native mobile app to enable the customers to shop easily and to retain in the competitive market. The new technology and the fast moving digitization have forced the retailers to adapt to new technologies and advancements in their business.